16 Jul

Steeper Embrace a New Chapter Alongside Parent Company Eqwal Group

Steeper Embrace a New Chapter Alongside Parent Company Eqwal Group Steeper Embrace a New Chapter Alongside Parent Company Eqwal Group Steeper Embrace a New Chapter Alongside Parent Company Eqwal Group
 
March 2023 marked another significant milestone for Steeper as the business was acquired by Eqwal Group, a global prosthetics and orthotics patient care services provider, who, at the time, employed over 1,700 people with clinics across Europe and the USA. Since then, the Eqwal Group has continued to grow around the world, now employing over 3,000 dedicated team members, and building a strong portfolio of world-leading brands in the industry such as TASKA and Qwadra. To ensure the group message remains strong, align the different brands, and unify our global presence, all companies under the Eqwal Group will be changing our logos to include a "by Eqwal" strapline. 

Our previous strapline, “Creating life's turning points, together,” will be retired. In its place, we will embrace the Eqwal mission of “caring for all.” This subtle yet significant shift aligns with our core value of care and strengthens our brand identity within the Eqwal Group. Our new mission remains centred on empowering patients and has been adapted to read: With a commitment to caring for all, our mission is to empower patients, customers and our people, worldwide, by delivering world-leading technologies and products, alongside responsive clinical services, across the fields of prosthetics, orthotics and accessible technology – fundamentally enhancing people’s lives with innovation, compassion, and integrity.
This evolution not only enhances our brand identity but also reinforces our commitment to innovation and care. While we are embracing new elements, our beloved Steeper Raspberry colour will remain a cornerstone of our brand identity. Complemented by shades of orange and amber, the raspberry hue is synonymous with the Steeper name. This subtle change is a brand evolution, not a revolution.

Our commitment to our customers and clients remains unchanged. This brand evolution signifies our integration into the larger Eqwal Group and highlights our association with other top-tier brands in the industry. Customers can expect the same level of excellence and service from Steeper, now strengthened by our connection to Eqwal Group’s global patient care network.

We are excited about this new chapter and look forward to continuing our journey with a refreshed identity that better represents our place within the Eqwal Group. Thank you for your support as we make this transition together.